CREATE / REVIEW YOUR OPTIMAL RANGE: A UNIQUE AND COMPELLING ASSORTMENT
ibs Assortment helps you select the optimal compromise between the depth and the width of range.
“THE KEY IS TO DETERMINE WHICH PRODUCTS TO BE DELIVERED IN ORDER TO INCREASE CATEGORY SALES”
To remain flexible, ibs Assortment offers a manual or automatic segmentation based on several criteria (price, margin, turnover, brand type, marketing attributes, client segments, competitors offer…) that define the banner's strategy. With the intervention of ibs AMS, our solution offers optimal segments sizes that facilitate the day-to-day work of the user.
ITEM NUMBER DEFINITION
For each segment, define the right number of items based on the power of the merchandising analyzing solutions:
- Take your available space and space constraints into consideration with a possible closed connection with ibs Space Planning, our space management solution. Reliable space data will help you determine the exact space that is available for Product implementation.
- Counterbalance your number of items following your historical analysis, market trends and strategic objectives.
- Define your number of ranks and allocate a number of items for each one of them. Create your suitable clusters by regrouping stores that have similar characteristics (demographic trends, population incomes, store formats, surrounding competitors…).
- Reinforce your range and assortment steadiness: ibs Assortment facilitates your items selections based on several criteria such as type of brands, economic variables (margin, turnover…), non economic ones (volume, size, height…), linked items, and quality of products…
ibs Assortment gives you key elements to afford the best items selection among a wide range of products.
“500 000 NEW PRODUCTS COME OUT ON THE MARKET EVERY YEAR AND ONLY 50 ARE DISPLAYED ON THE SHELVES OF THE RETAILERS”
- Identify duplications and unnecessary categories as well as opportunities that might be missed in your current offer. Product best sellers and weak performers are highlighted to help purify your assortments.
- Select your item lists in considering your strategy: pre-selection of mandatory and renewable items, selection based on economic criteria (margin, turnover, unit sold), halo effect and cannibalization analysis with the possible support of ibs AMS (forecast engine)
- Break down your item lists to target local assortment thanks to our clustering tool.
- Use our simulation model scenarios to obtain the most efficient assortment that fulfils your strategy regarding your personalized comparison criteria (Ex: select the assortment that brings the highest value in margin).
- ibs Assortment combined with the applications of ibs Suite provides flexibility and appreciation to face the complexity of the execution of the entire assortment process. For example, ibs DataSync can allow to automatically realize an accurate and rapid products research on the market (according to price, margin, or marketing attributes criteria) in order to fit exactly with the unit need and complete effectively the optimum assortment.
DEVELOP A CONSUMER-ORIENTED STRATEGY TO MATCH THE DEMAND
“A WELL THOUGHT-OUT ASSORTMENT STRATEGY
CAN HAVE BIG IMPACTS ON RESULTS”
- Reinforce the image and the will of the retailer to maintain credibility, and increase market shares.
- Develop a competitive range of products driven by corporate strategy while corresponding to consumer's demands.
- Achieve high sales volumes, revenue, and margin. At the same time develop the shopper loyalty and respect objectives at any level (assortment plan level, category level, item level…)
- Enhance decision-making and management through a process clearly defined (steps of the process, actors…) including the entire assortment life cycle.