CARREFOUR MAF
CARREFOUR – Implementing ibs deals and ibs category
for the middle east
![]() Since 2002, Carrefour MAF implemented Soft Solutions' ibs Deals application. The ibs Deals project consisted in implementing the purchase negotiation system, based on one single version of the truth. |
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KEY CHALLENGES
With the implementation of the project, Carrefour MAF benefits from the solutions and added values of ibs Referential, ibs Category and ibs Deals:
- Build a unique and centralized master data repository:
- Improve data quality.
- Synchronize data all over the system.
- Support business growth.
- Adopting a comprehensive analysis process:
- Set the objectives of the incoming years.
- Ability to make a projection at the end of each month.
- Assign category's roles, objectives and targets.
- Buyers will adjust their actions each month to meet with the objectives at the end of the year.
- Analyze market and internal data:
- Analyze category performance on the market, discover means of opportunity and keep track of all avenues.
- Adjust category's forecast.
- Create and build corporate targets.
- Compare targets vs. forecast.
- Optimize the vendor negotiation:
- Enables a strategic approach to negotiations aiming at maximizing the profits.
- Facilitates execution of best practices among buyers.
- Preserves and shares negotiation history.
- Monitoring the contract and invoice management:
- Free buyers from administrative tasks.
- Reduces legal disputes through automated contract management controls.
- Facilitates invoice and payment follow up.
KEY FEATURES
![]() After the implementation of the Solutions Suite, Carrefour MAF witnessed an expansion across the region, ultimately becaming one of the leading private retailers in the Middle East:
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- 2004 / 2006 - 6 new countries joined the scope.
- 2008 - Implementation of ibs Category
- 2011 - Migration project V6
Now Carrefour MAF is:
- Operating in 11 countries: UAE, Qatar, Oman, Kuwait, Jordan, Syria, Iran, Saudia Arabia, Bahrain, Iraq, and Egypt
- 78 stores; 43 hypermarkets and 35 supermarkets.
- More than 200 users.
- More than 10,000 suppliers and 25,000 product groups.
- Between 120,000 and 150,000 invoices generated monthly.
- Hosted 130 million customers in 2011.
- About Carrefour MAF
CEO Frank Witek of CRF MAF states: