ibs Space Planning
STORE PLANS EFFICIENT BUILDING SOLUTION TO OPTIMIZE CUSTOMER FLOW AND GENERATE TRAFFIC
Develop an in-store unique consuming experience: manage your stores by Departments and specific areas following a strategic criterion to stimulate not only impulsive but also mix purchases of complementary goods.
The definition and development of the consuming Departments should be based on corporate strategy. For instance, perfumery department is more predisposed to be reorganized than the grocery department.
HIGH PERFORMANCES SOLUTIONS TO SATISFY YOUR NEEDS
- Draw plans and plan samples: design your future stores, update your plans from historical ones, import files (like AutoCAD files) or manipulate simulations.
- Develop and put forward your targets for each department to make your clients come back again and again: fixtures positions, product on-shelf presentation and, product quantity on shelves are means to distinguish among universal steps..
- Purchase an accurate space study to delight and better organize your shelves.
- Improve your on-site communication: shoppers should be driven by strategic and efficient advertising streamline inside the stores.
- Benefit from our milestones features to implement scheduled on-time preparation for a better forecast of your merchandising plans.
- Analyze and compare store plan performance with KPIs to promote the best strategy.
ibs Space planning optimizes your space by graphically designing your fixtures, accessories and space constraints (fixed object, display unit item, high traffic and low traffic zones, customer flow study…):
IN-STORE PROMOTIONS AND MARKETING EVENTS
Successful weekly promotions and events, are keys in the store plan management. Indeed, retailers should first define the strategic in-store zones and attractive areas, and then plan their promotions and event campaigns.
Our promotional areas and end caps mass planning solution helps avoid unplanned promotions and events:
- Define and plan categories, brands, type of products, or specific products you want to put forward.
- Be informed of non-allocated end caps for better events preparations.
- End-caps performance analyze: maintain or not events regarding results.
KEEP OFFER CONSISTENCY AND MANAGE STORE SPECIFICITIES
The path between universes should be well analyzed. Indeed, retailers need to keep in mind that the universe coherence is a key issue in store plans building process. Be inspired by our best practices to reconsider your implementation:
- Neutral categories guaranty a better transition: water, toilet paper…
- Some transitions should be avoided: categories with smells (ex: fish stand) with hygiene categories.
ibs Space Planning helps you in targeting client segment and bring the most appropriate offer:
- Take into consideration your constraints to improve store plans performance: formats diversity (varied formats), geographic and stores specificities.
- Increase loyalty by offering customized promos to fully satisfied consumers.
- Make the difference among your competitors in proposing a unique offer of this kind.
- Develop your target categories to remain attractive and competitive.