ATAK, THE CORE OF PRICING STRATEGIES, PURSUES ITS GROWTH IN RUSSIA
“We appreciate the strong support of Soft Solutions in leading our Business to fully meet its objectives with a quick and concrete outcome.”
Thierry Geoffroy, Information System Director, Atak Russia.
Atak, a subsidiary of Auchan Group, has chosen Soft Solutions to support and improve its processes. The year 2012 was successful with more than 32 new openings.
Atak’s goal is to upgrade its pricing management tools, in order to follow the commercial strategies in different regions where the banners are established. In fact, these supermarkets, with policies based on price reductions are implemented inside and around Moscow. Their network is extended to other regions such as Nijny Novgorod where the banner has opened its 100th store in June 2013.
“ APPLYING THE PRICING POLICY TO THE COMMERCIAL STRATEGY ”
Soft Solutions is accompanying Atak in its expansion in Russia, along with the following restructuring levers :
- Increase the processing capacity of the system: utilizing advanced Data Base functions;
- List of Competitive prices : item links to the competitive products, automated interfaces to integrate information on competitors ;
- Operational processes:
- Management rules’ Library: Over 100 operating rules aiming to create pricing strategies
- Working Basics: Define the perimeter, links between items, Management application rules, Management of exceptions by stores, items, competitive items …
- Simulation Execution: Selection of items, Alignment (Concurrent, Marge, Prices…), Supervision (Psychological rounding, updated frequency) for an appropriate simulation: real time selection and instant results (CA impacts, Marge, Market Index) Batch simulation by categories, by zones, or by users.
- Adapted operational procedures: Multi-levels, Validation Cycle, Security rights Access, Visibility by managers and Directors, Reports on demand and data analysis under various angles.
- Spread of new prices: Up-to-date MDM, automated notification for different stakeholders involved in the process, History of Modification, Dispatching of the outgoing Workflow (labels, orders…).
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Soft Solutions Suite
- Retail Collaboration Suite (GDSN/GS1, DataSync, e-Documents: RFI, RFQ, e-Invoices,…)
- Retail Operations Supply Chain Suite (Procurement and stores management)
- Analytics Business Suite (Analytics, Forecasting and Simulations)
- Master Data Management Suite (Data consolidated, “unique version of the truth")
- Merchandising Business Suite (Suppliers Negotiation, Assortments, Promotions, Pricing, Space Planning)
- Kernel Execution Suite (Security, Workflow, Integration, Translation, Reporting)